BA (Hons) Business Management (Marketing)

Who is it for?

You don't have to be a natural salesperson to succeed in marketing. But you'll most likely be intrigued by the reasons customers buy products, and their motivations for preferring one brand over another. This course will appeal to the analyst in you, and call on your strategic thinking skills, while also heavily relying on creative thinking. Marketing is a dynamic field, and you'll need to be ready to go the extra mile when it comes to planning and implementing your strategies. Perfect if you're looking for a career where there's never a dull moment.

Where can it lead?

The management skills you gain in this course will equip you for any kind of business management role. Adding a focus in marketing gives you an additional string to your bow, which you can choose to carry into a specific marketing area (such as advertising, PR, events, direct marketing or market research) or call upon within a general management position. In addition, you'll gain credibility in the eyes of employers through having completed a degree from a highly respected institution - graduates are by far the most favoured candidates for business management roles.

Salary?

As you'd expect, salaries within the area of business management vary considerably, depending on experience and seniority. As a general guide, graduates generally earn anything between £12,000 and £20,000. With further training and experience, this can rise to between £25,000 and  £42,000, with rapid increases as you work your way up to the level of manager or director.

Can I apply?

To enrol, you would generally need to hold 160 UCAS Tariff Points. However, believe in making education accessible, and offer a wide range of eligibility options for our courses. To find out if you qualify, call and talk to one of our specialist course advisors on 0800 056 5421.

Period of study

You will study the equivalent of 18 x 20-credit modules over the course of the programme. Each module accounts for approximately 200 hours of study. You are given 8 years within which to complete the full degree.

What will I study?

Level 1

• Studying for Business
• People, Organisations and Management
• Managing the Enterprise
• Accounting and its Regulatory Framework
• Business Environment
• Governing Business Development

Level 2

• Fundamentals of Marketing
• Business Research Methods
• SME (Small/Medium Enterprise) Marketing
• Managing Diversity
• Technology and Knowledge Management
• Operations Management

Level 3

• Project Planning and Personal Development
• Consumer Behaviour and Research
• Integrated Marketing Communications
• Corporate Strategy
• International Marketing Management
• Project

Assessment

The method of assessment varies depending on the content of each module.

Successful completion of each module is assessed as 20 credits towards your award. You'll need a total of 360 credits – 120 credits at each level - to qualify for your Honours degree. However, you can graduate early, and choose from the following intermediate awards:

• Ordinary Degree – 300 credits (15 modules)
• Diploma of Higher Education – 240 credits (12 modules)
• Certificate of Higher Education – 120 credits (6 modules)
• University Undergraduate Certificate – 40 credits (2 modules)
• University Undergraduate Associate Certificate – 20 credits (1 module)

Regardless of the option you choose, you will receive only the award of the highest level you have reached.

Flexible Payment Options

At ICS, we make it as easy as possible for you to get started on the degree programme of your choice by enrolling you on two modules at a time so that, should you be unable to complete the full course for whatever reason, you won't be left with a fee for the full programme.

You can choose to enrol on the first two modules now and pay a £175 deposit and spread your payments Interest-Free over up to 6 months. Following that, you then enrol on the next two for a reduced £799.

The table below shows examples of what your monthly payments will be if you choose the Interest-Free option.

To find out more simply call 0800 056 5421 now.

All prices are shown in Pounds Sterling.

*Postage and Packaging
** Per Module